Nothing is more exciting than founders taking on large and outmoded industries. And there are few industries larger or more outmoded than insurance. For me, investing again in PolicyGenius is a no-brainer. I've been involved with the team from the beginning. It's clear they figured out something big and that they are the team to take it on.

A Team to Believe in

This is my second investment in PolicyGenius. I was an investor in Jennifer and Francois when they first decided to quit McKinsey's insurance practice. From their vantage it was obvious: the consumer decision journey for insurance is broken. They decided to fix it and have been crushing it ever since. Their core metrics are solid.

Massive Opportunity in Insurance

There are opportunities for disruption everywhere. I expect new breakout companies throughout the insurance value chain. I probably don't need to convince anyone that insurance is enormous: I count 34 companies with greater than $25bn in annual revenue—seven in the U.S. alone.

Easiest Way to buy Consumer Insurance

PolicyGenius takes everything the insurance agent does and turn it into an easy digital experience. They take the pain out of shopping for life, disability, pet, and renters insurance, and will continue to add more insurance products. People are taking notice. Two New York Times “most emailed” articles covered them here and here.

We are participating in a competitive $5.3 million Series A round alongside Karlin Ventures, Susa Ventures, AXA Strategic Ventures, and several others. I'm happy to say that TX Zhuo will be joining the board. He's a great guy to be involved.