Zinnia acquired Policygenius to create a tech-focused platform spanning the full insurance process. The deal brings together a consumer marketplace with an end-to-end life & annuities technology provider.
Insurance distribution and servicing have trailed other financial services in user experience and interoperability. This move is a step toward integrating the stack—reducing friction from quote to policy servicing for consumers and carriers alike.
From its early days through multiple cycles, the Policygenius team built a complex category with discipline. We're proud of their sustained execution and the standard they set for consumer-first insurance shopping.



